Module objective
The Communication Tools module develops an integrated communication strategy for a tourism company through expert analysis of its traditional and digital media, considering all channels and target audiences.

Approach
Students use tools for creating and editing multimedia content. Insights from both traditional and social media inform an optimised media plan. The plan’s quality and progress are evaluated using performance metrics across the organisation’s communication channels.

Semester assignment
Develop a communication concept—including strategy, measures, and multimedia execution (e.g., video)—in collaboration with two advertising agencies.

Module structure (three blocks)