Cyberlearn HES-SO
Résultats de la recherche: 131
- Professeur-e: Sleeman Darren
- Professeur-e: Rumo Etienne
- Professeur-e: Rumo Etienne
- Professeur-e: Markus Gabor
- Professeur-e: Provini Maxime
- Professeur-e: Markus Gabor
- Professeur-e: Provini Maxime
- Professeur-e: Glatzl Esther
- Professeur-e: Loubier Jean-Christophe
- Professeur-e: Sarrasin Natalie
- Professeur-e: Todeschini Beverley
- Professeur-e: Zumstein Monica
- Professeur-e: Sarrasin Natalie
- Professeur-e: Zumstein Monica
This course introduces you to the core of what makes businesses thrive: understanding people, creating value, and delivering it in ways that stand out in a crowded market.
Marketing is the driving force behind every successful business. In today’s fast-paced, ever-evolving global marketplace, understanding marketing isn’t just useful, it’s essential. Great marketers don’t just react to customer needs; they anticipate them. They shape strategy, drive innovation, and lead organizations toward growth.
Marketing is a core business skill - one that empowers you to create value, influence decisions, and contribute meaningfully in any role.
- Professeur-e: Bouglass Christina
This course explores the societal impact of brands and the responsibilities that come with their influence. Students will develop a deep understanding of how marketing shapes behavior, perceptions, and systems, as well as the key challenges brands face in an increasingly complex world. Central to the course is the distinction between a brand’s marketing footprint and its brainprint—what brands do versus how they shape mindsets—and how the marketing mix can be leveraged to drive positive, meaningful impact.
- Professeur-e: Bouglass Christina