This course explores the societal impact of brands and the responsibilities that come with their influence. Students will develop a deep understanding of how marketing shapes behavior, perceptions, and systems, as well as the key challenges brands face in an increasingly complex world. Central to the course is the distinction between a brand’s marketing footprint and its brainprint—what brands do versus how they shape mindsets—and how the marketing mix can be leveraged to drive positive, meaningful impact.
- Professeur-e: Bouglass Christina
- Professeur-e: Caboussat Alexandre
- Professeur-e: Montandon Nicolas
- Professeur-e: Le Berre Alain
- Professeur-e: Bodmer Brigitte
This module focuses on revisions of basics and on the life cycle of a company :
foundation, earnings allocation, mergers ad acquisitions, restructuring and liquidation
- Professeur-e: Walle Arnaud
This course focuses on typical issues in Corporate Finance.
It is in between Corporate Accounting, Asset Pricing and International Finance. The course has a firm as a focal point where various stakeholders need to take decisions based on correct financial information and using appropriate instruments.
You will receive a subscription key in the beginning of the first lecture.
- Professeur-e: Kadilli Anjeza