Module description :
This module offers a comprehensive understanding of how artificial 
intelligence (AI), particularly Large Language Models (LLMs) and generative AI 
tools, is transforming the tourism industry. It explores AI’s role in creating 
personalized, sustainable, and memorable experiences.
Using tools like ChatGPT, Gemini, and generative AI for text, image, music 
and video creation, students will develop innovative solutions. Key topics 
include AI-driven customer experiences, personalized recommendations, 
content marketing, gamification, AI-powered event planning, and ethical 
and sustainability considerations.
Through group projects, students will apply their knowledge to real-world 
challenges and present their solutions at the end of the semester.
Objective :
This module prepares students to utilize AI technologies to enhance 
tourism services, focusing on marketing, decision-making, and customer 
experience while ensuring ethical and sustainable AI implementation.