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Le centre e-learning de la HES-SO, il a été créé en 2004. Il propose aux professeur-e-s de la HES-SO un soutien actif pour les aider à enrichir leurs cours présentiels avec des solutions technologiques favorisant l'apprentissage.
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HES-SO Numérique
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24_25 Marketing Principles 1 (Wehren)
Week 5 - PRESENTATION SKILLS & HACKATHON PREP
Infothèque referencing guide
Infothèque referencing guide
Completion requirements
Click on
Infothèque referencing guide
to open the resource.
◄ HEG VPN connection (to connect to Infothèque)
Jump to...
Jump to...
Hackathon Brief
Syllabus Autumn 2024
Read Kotler Chapter 1
Week 1 - Introduction to Marketing and Course Setup
Week 1 - Creating Customer Value
Week 1 - pdf version
Dove "The Cost of Beauty"
Simon Sinek: Start with Why
Tony's Chocaloney's Societal Marketing
Patagonia Buy Less, Demand More
Apple Think Different (1997)
Patagonia Worn Wear
Read Kotler Chapter 2
Week 2 - Strategic Planning & Introduction to Marketing Strategy and Mix
Week 2 - pdf version
Nike Black Lives Matter
Bud Dylan Mulvaney partnership
Bud Backlash
Tony's Chocolonely : a purpose-driven and profitable supply chain
Budweiser Whassuup
Nike: Don't Ask If Your Dreams Are Crazy
Read Kotler Chapter 3
Week 3 - Analysing the Marketing Environment
Week 3 - pdf version
Steve Jobs Marketing Video
Nike Fathers Day
iD Geneve
Sephora Virtual Artist App
Coca Cola Ramadan Commercial
Coca Cola Christmas Commercial
Dollar Shave Club Launch Ad
Dove: Beauty never gets old
Read Kotler Chapter 4
Week 4 - Market Research and Customer Insights
Submit groups for Hackathon
Burger King Meltdown
A/B Testing
Eye Tracking
Unilever Market Research
Loreal Ad
Week 4 - pdf version
Week 4 - pdf version
Read Kotler Appendix 1
Week 5 - Presentation Skills_pdf file
Amy Cuddy TED Talk: Fake it till you make it
Infotheque Information
HEG VPN connection (to connect to Infothèque)
PowerPoint Storytelling
PowerPoint Storytelling
PowerPoint Storytelling ►