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Le centre e-learning de la HES-SO, il a été créé en 2004. Il propose aux professeur-e-s de la HES-SO un soutien actif pour les aider à enrichir leurs cours présentiels avec des solutions technologiques favorisant l'apprentissage.
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HES-SO Numérique
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24_25 Marketing Principles 1 (Wehren)
Week 4 - Market Research & Customer Insights
Eye Tracking
Eye Tracking
Completion requirements
Click on
Eye Tracking
to open the resource.
◄ A/B Testing
Jump to...
Jump to...
Hackathon Brief
Syllabus Autumn 2024
Group Project Outline
Group Project Key Dates & Deadlines
Read Kotler Chapter 1
Week 1 - Introduction to Marketing and Course Setup
Week 1 - Creating Customer Value
Week 1 - pdf version
Dove "The Cost of Beauty"
Simon Sinek: Start with Why
Tony's Chocaloney's Societal Marketing
Patagonia Buy Less, Demand More
Apple Think Different (1997)
Patagonia Worn Wear
Read Kotler Chapter 2
Week 2 - Strategic Planning & Introduction to Marketing Strategy and Mix
Week 2 - pdf version
Nike Black Lives Matter
Bud Dylan Mulvaney partnership
Bud Backlash
Tony's Chocolonely : a purpose-driven and profitable supply chain
Budweiser Whassuup
Nike: Don't Ask If Your Dreams Are Crazy
Read Kotler Chapter 3
Week 3 - Analysing the Marketing Environment
Week 3 - pdf version
Steve Jobs Marketing Video
Nike Fathers Day
iD Geneve
Sephora Virtual Artist App
Coca Cola Ramadan Commercial
Coca Cola Christmas Commercial
Dollar Shave Club Launch Ad
Dove: Beauty never gets old
Read Kotler Chapter 4
Week 4 - Market Research and Customer Insights
Submit groups for Hackathon
Burger King Meltdown
A/B Testing
Unilever Market Research
Loreal Ad
Week 4 - pdf version
Read Kotler Appendix 1
Week 5 - Presentation Skills_pdf file
Amy Cuddy TED Talk: Fake it till you make it
Infotheque Information
HEG VPN connection (to connect to Infothèque)
Infothèque referencing guide
PowerPoint Storytelling
Hackathon Group Presentations - Tuesday morning class UPLOAD HERE (1 upload per group)
Hackathon Group Presentations - Tuesday afternoon class - UPLOAD HERE (1 upload per group)
Read Kotler Chapter 5
Week 8 - Consumer Buyer Behavior
Week 8 - pdf version
McDonalds Cultural Advertisement
Always "Like a girl"
Toyota "mas que un auto"
Nike - Colin Kaepernik
P&G - The Talk
Heineken - Open your world
Harley Davidson - Inner Child
Martin Lindström - Delving inside the customers mind
Sustainable Behavior Change
TUESDAY MORNING GROUP - Submit your groups and company proposals here - DEADLINE 11 NOVEMBER 12:00
TUESDAY AFTERNOON GROUP - Submit your groups and company proposals here - DEADLINE 11 NOVEMBER 12:00
Read Kotler Chapter 7
Week 9 - Marketing Strategy Part 1
Old Spice - Smell like a man
Nina Ricci Frangrance
Chanel - Coco Mademoiselle
Week 9 - pdf version
Read Kotler Chapter 7
Week 10 - Marketing Strategy Part 2
Week 10 - pdf version
Template for Case Study
Case Study 1 Seyloo (Morning Group)
Case Study 2: Treehouse (Afternoon Group)
CASE STUDY UPLOAD - MORNING GROUP
CASE STUDY UPLOAD - AFTERNOON GROUP
Read Kotler Chapter 6
Week 11 - Business Markets and Buyer Behavior
Week 11 - pdf version
Alstom - how I met the real Alstom
Alstom - mobility by nature
Maersk
Maersk TikTok
GROUP PRESENTATIONS SCHEDULE - WEEK 12 AND WEEK 13
TUESDAY MORNING GROUP - Group Work Upload - DEADLINE 2 DECEMBER AT 12:00
TUESDAY AFTERNOON GROUP - Group Work Upload - DEADLINE 2 DECEMBER AT 12:00
Revision Chapters 1-5
Revision Chapters 6-7
Revision Video Chapter 1-2
Revision Video Chapter 3
Revision Video Chapter 4
Revision Video Chapter 5
Revision Video Chapter 6
Revision Video Chapter 7
Unilever Market Research ►