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Le centre e-learning de la HES-SO, il a été créé en 2004. Il propose aux professeur-e-s de la HES-SO un soutien actif pour les aider à enrichir leurs cours présentiels avec des solutions technologiques favorisant l'apprentissage.
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HES-SO Numérique
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24_25 Marketing Principles 1 (Wehren)
Week 3 - Analysing the Marketing Environment
Dove: Beauty never gets old
Dove: Beauty never gets old
Completion requirements
Click on
Dove: Beauty never gets old
to open the resource.
◄ Dollar Shave Club Launch Ad
Jump to...
Jump to...
Hackathon Brief
Syllabus Autumn 2024
Read Kotler Chapter 1
Week 1 - Introduction to Marketing and Course Setup
Week 1 - Creating Customer Value
Week 1 - pdf version
Dove "The Cost of Beauty"
Simon Sinek: Start with Why
Tony's Chocaloney's Societal Marketing
Patagonia Buy Less, Demand More
Apple Think Different (1997)
Patagonia Worn Wear
Read Kotler Chapter 2
Week 2 - Strategic Planning & Introduction to Marketing Strategy and Mix
Week 2 - pdf version
Nike Black Lives Matter
Bud Dylan Mulvaney partnership
Bud Backlash
Tony's Chocolonely : a purpose-driven and profitable supply chain
Budweiser Whassuup
Nike: Don't Ask If Your Dreams Are Crazy
Read Kotler Chapter 3
Week 3 - Analysing the Marketing Environment
Week 3 - pdf version
Steve Jobs Marketing Video
Nike Fathers Day
iD Geneve
Sephora Virtual Artist App
Coca Cola Ramadan Commercial
Coca Cola Christmas Commercial
Dollar Shave Club Launch Ad
Read Kotler Chapter 4
Week 4 - Market Research and Customer Insights
Submit groups for Hackathon
Burger King Meltdown
A/B Testing
Eye Tracking
Unilever Market Research
Loreal Ad
Week 4 - pdf version
Week 4 - pdf version
Read Kotler Appendix 1
Week 5 - Presentation Skills_pdf file
Amy Cuddy TED Talk: Fake it till you make it
Infotheque Information
HEG VPN connection (to connect to Infothèque)
Infothèque referencing guide
PowerPoint Storytelling
PowerPoint Storytelling
Read Kotler Chapter 4 ►