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Le centre e-learning de la HES-SO, il a été créé en 2004. Il propose aux professeur-e-s de la HES-SO un soutien actif pour les aider à enrichir leurs cours présentiels avec des solutions technologiques favorisant l'apprentissage.
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24_25 Marketing Principles 1 (Wehren)
Week 1 - Introduction to Marketing & Creating Customer Value
Patagonia Buy Less, Demand More
Patagonia Buy Less, Demand More
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Patagonia Buy Less, Demand More
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◄ Tony's Chocaloney's Societal Marketing
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Syllabus Autumn 2024
Read Kotler Chapter 1
Week 1 - Introduction to Marketing and Course Setup
Week 1 - Creating Customer Value
Dove "The Cost of Beauty"
Simon Sinek: Start with Why
Tony's Chocaloney's Societal Marketing
Apple Think Different (1997)
Patagonia Worn Wear
Read Kotler Chapter 2
Week 2 - Strategic Planning & Introduction to Marketing Strategy and Mix
Nike Black Lives Matter
Bud Dylan Mulvaney partnership
Bud Backlash
Tony's Chocolonely : a purpose-driven and profitable supply chain
Budweiser Whassuup
Nike: Don't Ask If Your Dreams Are Crazy
Apple Think Different (1997) ►