Passer au contenu principal
Cyberlearn
Le centre e-learning de la HES-SO, il a été créé en 2004. Il propose aux professeur-e-s de la HES-SO un soutien actif pour les aider à enrichir leurs cours présentiels avec des solutions technologiques favorisant l'apprentissage.
Panneau latéral
IA
fr
Deutsch (de)
English (en)
Vous êtes connecté anonymement
Connexion
Recherche de cours
Recherche de cours
Accueil
Support
CyberLearn
Archives
HES-SO Numérique
Plus
Accueil
Support
CyberLearn
Archives
HES-SO Numérique
Ouvrir l’index du cours
24_25 Marketing Principles 1 (Wehren)
Week 4 - Market Research & Customer Insights
Eye Tracking
Eye Tracking
Conditions d’achèvement
Cliquer sur
Eye Tracking
pour ouvrir la ressource.
◄ A/B Testing
Aller à…
Aller à…
Hackathon Brief
Syllabus Autumn 2024
Read Kotler Chapter 1
Week 1 - Introduction to Marketing and Course Setup
Week 1 - Creating Customer Value
Week 1 - pdf version
Dove "The Cost of Beauty"
Simon Sinek: Start with Why
Tony's Chocaloney's Societal Marketing
Patagonia Buy Less, Demand More
Apple Think Different (1997)
Patagonia Worn Wear
Read Kotler Chapter 2
Week 2 - Strategic Planning & Introduction to Marketing Strategy and Mix
Week 2 - pdf version
Nike Black Lives Matter
Bud Dylan Mulvaney partnership
Bud Backlash
Tony's Chocolonely : a purpose-driven and profitable supply chain
Budweiser Whassuup
Nike: Don't Ask If Your Dreams Are Crazy
Read Kotler Chapter 3
Week 3 - Analysing the Marketing Environment
Week 3 - pdf version
Steve Jobs Marketing Video
Nike Fathers Day
iD Geneve
Sephora Virtual Artist App
Coca Cola Ramadan Commercial
Coca Cola Christmas Commercial
Dollar Shave Club Launch Ad
Dove: Beauty never gets old
Read Kotler Chapter 4
Week 4 - Market Research and Customer Insights
Submit groups for Hackathon
Burger King Meltdown
A/B Testing
Unilever Market Research
Loreal Ad
Week 4 - pdf version
Week 4 - pdf version
Read Kotler Appendix 1
Week 5 - Presentation Skills_pdf file
Amy Cuddy TED Talk: Fake it till you make it
Infotheque Information
HEG VPN connection (to connect to Infothèque)
Infothèque referencing guide
PowerPoint Storytelling
PowerPoint Storytelling
Unilever Market Research ►