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Le centre e-learning de la HES-SO, il a été créé en 2004. Il propose aux professeur-e-s de la HES-SO un soutien actif pour les aider à enrichir leurs cours présentiels avec des solutions technologiques favorisant l'apprentissage.

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Home Support CyberLearn Archives HES-SO Numérique
  1. 24_25 Marketing Principles 1 (Wehren)
  2. Week 2 - Company & Marketing Strategy
  3. Week 2 - Strategic Planning & Introduction to Marketing Strategy and Mix

Week 2 - Strategic Planning & Introduction to Marketing Strategy and Mix

Completion requirements

PPTX

Click Marketing Principles 1 - Strategic Planning Intro to Marketing Strategy and Mix (week 2).pptx link to view the file.
◄ Read Kotler Chapter 2
Week 2 - pdf version ►
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