Skip to main content
Cyberlearn
Le centre e-learning de la HES-SO, il a été créé en 2004. Il propose aux professeur-e-s de la HES-SO un soutien actif pour les aider à enrichir leurs cours présentiels avec des solutions technologiques favorisant l'apprentissage.
Side panel
AI
Search courses...
Close
Search courses
Search courses
Toggle search input
You are currently using guest access
Log in
Home
Support
CyberLearn
Numérique
HES-SO Numérique
More
Cyberlearn
Home
Support
CyberLearn
Numérique
HES-SO Numérique
Open course index
24_25 Marketing Principles 1 (Wehren)
Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
Read Kotler Chapter 7
Read Kotler Chapter 7
Completion requirements
◄ TUESDAY AFTERNOON GROUP - Submit your groups and company proposals here - DEADLINE 11 NOVEMBER 12:00
Jump to...
Jump to...
Hackathon Brief
Syllabus Autumn 2024
Group Project Outline
Group Project Key Dates & Deadlines
Annonces
Read Kotler Chapter 1
Week 1 - Introduction to Marketing and Course Setup
Week 1 - Creating Customer Value
Week 1 - pdf version
Dove "The Cost of Beauty"
Simon Sinek: Start with Why
Tony's Chocaloney's Societal Marketing
Patagonia Buy Less, Demand More
Apple Think Different (1997)
Patagonia Worn Wear
Read Kotler Chapter 2
Week 2 - Strategic Planning & Introduction to Marketing Strategy and Mix
Week 2 - pdf version
Nike Black Lives Matter
Bud Dylan Mulvaney partnership
Bud Backlash
Tony's Chocolonely : a purpose-driven and profitable supply chain
Budweiser Whassuup
Nike: Don't Ask If Your Dreams Are Crazy
Read Kotler Chapter 3
Week 3 - Analysing the Marketing Environment
Week 3 - pdf version
Steve Jobs Marketing Video
Nike Fathers Day
iD Geneve
Sephora Virtual Artist App
Coca Cola Ramadan Commercial
Coca Cola Christmas Commercial
Dollar Shave Club Launch Ad
Dove: Beauty never gets old
Read Kotler Chapter 4
Week 4 - Market Research and Customer Insights
Submit groups for Hackathon
Burger King Meltdown
A/B Testing
Eye Tracking
Unilever Market Research
Loreal Ad
Week 4 - pdf version
Read Kotler Appendix 1
Week 5 - Presentation Skills_pdf file
Amy Cuddy TED Talk: Fake it till you make it
Infotheque Information
HEG VPN connection (to connect to Infothèque)
Infothèque referencing guide
PowerPoint Storytelling
Hackathon Group Presentations - Tuesday morning class UPLOAD HERE (1 upload per group)
Hackathon Group Presentations - Tuesday afternoon class - UPLOAD HERE (1 upload per group)
Read Kotler Chapter 5
Week 8 - Consumer Buyer Behavior
Week 8 - pdf version
McDonalds Cultural Advertisement
Always "Like a girl"
Toyota "mas que un auto"
Nike - Colin Kaepernik
P&G - The Talk
Heineken - Open your world
Harley Davidson - Inner Child
Martin Lindström - Delving inside the customers mind
Sustainable Behavior Change
TUESDAY MORNING GROUP - Submit your groups and company proposals here - DEADLINE 11 NOVEMBER 12:00
TUESDAY AFTERNOON GROUP - Submit your groups and company proposals here - DEADLINE 11 NOVEMBER 12:00
Week 9 - Marketing Strategy Part 1
Old Spice - Smell like a man
Nina Ricci Frangrance
Chanel - Coco Mademoiselle
Week 9 - pdf version
Read Kotler Chapter 7
Week 10 - Marketing Strategy Part 2
Week 10 - pdf version
Template for Case Study
Case Study 1 Seyloo (Morning Group)
Case Study 2: Treehouse (Afternoon Group)
CASE STUDY UPLOAD - MORNING GROUP
CASE STUDY UPLOAD - AFTERNOON GROUP
Read Kotler Chapter 6
Week 11 - Business Markets and Buyer Behavior
Week 11 - pdf version
Alstom - how I met the real Alstom
Alstom - mobility by nature
Maersk
Maersk TikTok
GROUP PRESENTATIONS SCHEDULE - WEEK 12 AND WEEK 13
TUESDAY MORNING GROUP - Group Work Upload - DEADLINE 2 DECEMBER AT 12:00
TUESDAY AFTERNOON GROUP - Group Work Upload - DEADLINE 2 DECEMBER AT 12:00
Revision Chapters 1-5
Revision Chapters 6-7
Revision Video Chapter 1-2
Revision Video Chapter 3
Revision Video Chapter 4
Revision Video Chapter 5
Revision Video Chapter 6
Revision Video Chapter 7
Week 9 - Marketing Strategy Part 1 ►