At the end of this semester, the student should have:

• Developed critical thinking skills towards and with the help of media
• Understood the communication issues in different media and developed effective digital communication skills
• Learned to communicate appropriately in different cultural contexts, taking into account the effects on interpersonal relationships and social interactions
• Learned to evaluate the opportunities and challenges of media communication in the world of business
• Learned to use artificial intelligence tools (automatic translators, ChatGPT, etc.) to improve language skills