Section outline

• Select section General

  General

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  • Select activity Hackathon Brief

    

    Hackathon Brief File PDF
  • Select activity Syllabus Autumn 2024

    

    Syllabus Autumn 2024 File PDF
  • Select activity Group Project Outline

    

    Group Project Outline File DOCX
  • Select activity Group Project Key Dates & Deadlines

    

    Group Project Key Dates & Deadlines File PPTX
• Select section Week 1 - Introduction to Marketing & Creating Customer Value

  Week 1 - Introduction to Marketing & Creating Customer Value

  • Select activity Read Kotler Chapter 1

    

    Read Kotler Chapter 1 Assignment
  • Select activity Week 1 - Introduction to Marketing and Course Setup

    

    Week 1 - Introduction to Marketing and Course Setup File PPTX
  • Select activity Week 1 - Creating Customer Value

    

    Week 1 - Creating Customer Value File PPTX
  • Select activity Week 1 - pdf version

    

    Week 1 - pdf version File PDF
  • Select activity Dove "The Cost of Beauty"

    

    Dove "The Cost of Beauty" URL
  • Select activity Simon Sinek: Start with Why

    

    Simon Sinek: Start with Why URL
  • Select activity Tony's Chocaloney's Societal Marketing

    

    Tony's Chocaloney's Societal Marketing URL
  • Select activity Patagonia Buy Less, Demand More

    

    Patagonia Buy Less, Demand More URL
  • Select activity Apple Think Different (1997)

    

    Apple Think Different (1997) URL
  • Select activity Patagonia Worn Wear

    

    Patagonia Worn Wear URL
• Select section Week 2 - Company & Marketing Strategy

  Week 2 - Company & Marketing Strategy

  • Select activity Read Kotler Chapter 2

    

    Read Kotler Chapter 2 Assignment
  • Select activity Week 2 - Strategic Planning & Introduction to Marketing Strategy and Mix

    

    Week 2 - Strategic Planning & Introduction to Marketing Strategy and Mix File PPTX
  • Select activity Week 2 - pdf version

    

    Week 2 - pdf version File PDF
  • Select activity Nike Black Lives Matter

    

    Nike Black Lives Matter URL
  • Select activity Bud Dylan Mulvaney partnership

    

    Bud Dylan Mulvaney partnership URL
  • Select activity Bud Backlash

    

    Bud Backlash URL
  • Select activity Tony's Chocolonely : a purpose-driven and profitable supply chain

    

    Tony's Chocolonely : a purpose-driven and profitable supply chain URL
  • Select activity Budweiser Whassuup

    

    Budweiser Whassuup URL
  • Select activity Nike: Don't Ask If Your Dreams Are Crazy

    

    Nike: Don't Ask If Your Dreams Are Crazy URL
• Select section Week 3 - Analysing the Marketing Environment

  Week 3 - Analysing the Marketing Environment

  • Select activity Read Kotler Chapter 3

    

    Read Kotler Chapter 3 Assignment
  • Select activity Week 3 - Analysing the Marketing Environment

    

    Week 3 - Analysing the Marketing Environment File PPTX
  • Select activity Week 3 - pdf version

    

    Week 3 - pdf version File PDF
  • Select activity Steve Jobs Marketing Video

    

    Steve Jobs Marketing Video URL
  • Select activity Nike Fathers Day

    

    Nike Fathers Day URL
  • Select activity iD Geneve

    

    iD Geneve URL
  • Select activity Sephora Virtual Artist App

    

    Sephora Virtual Artist App URL
  • Select activity Coca Cola Ramadan Commercial

    

    Coca Cola Ramadan Commercial URL
  • Select activity Coca Cola Christmas Commercial

    

    Coca Cola Christmas Commercial URL
  • Select activity Dollar Shave Club Launch Ad

    

    Dollar Shave Club Launch Ad URL
  • Select activity Dove: Beauty never gets old

    

    Dove: Beauty never gets old URL
• Select section Week 4 - Market Research & Customer Insights

  Week 4 - Market Research & Customer Insights

  • Select activity Read Kotler Chapter 4

    

    Read Kotler Chapter 4 Assignment
  • Select activity Week 4 - Market Research and Customer Insights

    

    Week 4 - Market Research and Customer Insights File PPTX
  • Select activity Submit groups for Hackathon

    

    Submit groups for Hackathon Group Management
  • Select activity Burger King Meltdown

    

    Burger King Meltdown URL
  • Select activity A/B Testing

    

    A/B Testing URL
  • Select activity Eye Tracking

    

    Eye Tracking URL
  • Select activity Unilever Market Research

    

    Unilever Market Research URL
  • Select activity Loreal Ad

    

    Loreal Ad URL
  • Select activity Week 4 - pdf version

    

    Week 4 - pdf version File PDF
• Select section Week 5 - PRESENTATION SKILLS & HACKATHON PREP

  Week 5 - PRESENTATION SKILLS & HACKATHON PREP

  • Select activity Read Kotler Appendix 1

    

    Read Kotler Appendix 1 Assignment
  • Select activity Week 5 - Presentation Skills_pdf file

    

    Week 5 - Presentation Skills_pdf file PDF
  • Select activity Amy Cuddy TED Talk: Fake it till you make it

    

    Amy Cuddy TED Talk: Fake it till you make it URL
  • Select activity Infotheque Information

    

    Infotheque Information File PDF
  • Select activity HEG VPN connection (to connect to Infothèque)

    

    HEG VPN connection (to connect to Infothèque) File DOCX
  • Select activity Infothèque referencing guide

    

    Infothèque referencing guide URL
  • Select activity PowerPoint Storytelling

    

    PowerPoint Storytelling URL
• Select section Week 6 - INDEPENDENT STUDY WEEK

  Week 6 - INDEPENDENT STUDY WEEK
• Select section Week 7 - Hackathon Group Presentations

  Week 7 - Hackathon Group Presentations

  • Select activity Hackathon Group Presentations - Tuesday morning class UPLOAD HERE (1 upload per group)

    

    Hackathon Group Presentations - Tuesday morning class UPLOAD HERE (1 upload per group) Assignment
  • Select activity Hackathon Group Presentations - Tuesday afternoon class - UPLOAD HERE (1 upload per group)

    

    Hackathon Group Presentations - Tuesday afternoon class - UPLOAD HERE (1 upload per group) Assignment
• Select section Week 8 - Consumer Buyer Behaviour

  Week 8 - Consumer Buyer Behaviour

  • Select activity Read Kotler Chapter 5

    

    Read Kotler Chapter 5 Assignment
  • Select activity Week 8 - Consumer Buyer Behavior

    

    Week 8 - Consumer Buyer Behavior File PPTX
  • Select activity Week 8 - pdf version

    

    Week 8 - pdf version File PDF
  • Select activity McDonalds Cultural Advertisement

    

    McDonalds Cultural Advertisement URL
  • Select activity Always "Like a girl"

    

    Always "Like a girl" URL
  • Select activity Toyota "mas que un auto"

    

    Toyota "mas que un auto" URL
  • Select activity Nike - Colin Kaepernik

    

    Nike - Colin Kaepernik URL
  • Select activity P&G - The Talk

    

    P&G - The Talk URL
  • Select activity Heineken - Open your world

    

    Heineken - Open your world URL
  • Select activity Harley Davidson - Inner Child

    

    Harley Davidson - Inner Child URL
  • Select activity Martin Lindström - Delving inside the customers mind

    

    Martin Lindström - Delving inside the customers mind URL
  • Select activity Sustainable Behavior Change

    

    Sustainable Behavior Change File PDF
• Select section Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)

  Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)

  • Select activity TUESDAY MORNING GROUP - Submit your groups and company proposals here - DEADLINE 11 NOVEMBER 12:00

    

    TUESDAY MORNING GROUP - Submit your groups and company proposals here - DEADLINE 11 NOVEMBER 12:00 Assignment
  • Select activity TUESDAY AFTERNOON GROUP - Submit your groups and company proposals here - DEADLINE 11 NOVEMBER 12:00

    

    TUESDAY AFTERNOON GROUP - Submit your groups and company proposals here - DEADLINE 11 NOVEMBER 12:00 Assignment
  • Select activity Read Kotler Chapter 7

    

    Read Kotler Chapter 7 Assignment
  • Select activity Week 9 - Marketing Strategy Part 1

    

    Week 9 - Marketing Strategy Part 1 File PPTX
  • Select activity Old Spice - Smell like a man

    

    Old Spice - Smell like a man URL
  • Select activity Nina Ricci Frangrance

    

    Nina Ricci Frangrance URL
  • Select activity Chanel - Coco Mademoiselle

    

    Chanel - Coco Mademoiselle URL
  • Select activity Week 9 - pdf version

    

    Week 9 - pdf version File PDF
• Select section Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)

  Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)

  • Select activity Read Kotler Chapter 7

    

    Read Kotler Chapter 7 Assignment
  • Select activity Week 10 - Marketing Strategy Part 2

    

    Week 10 - Marketing Strategy Part 2 File PPTX
  • Select activity Week 10 - pdf version

    

    Week 10 - pdf version File PDF
  • Select activity Template for Case Study

    

    Template for Case Study File PPTX
  • Select activity Case Study 1 Seyloo (Morning Group)

    

    Case Study 1 Seyloo (Morning Group) File PPSX
  • Select activity Case Study 2: Treehouse (Afternoon Group)

    

    Case Study 2: Treehouse (Afternoon Group) File PPTX
  • Select activity CASE STUDY UPLOAD - MORNING GROUP

    

    CASE STUDY UPLOAD - MORNING GROUP Assignment
  • Select activity CASE STUDY UPLOAD - AFTERNOON GROUP

    

    CASE STUDY UPLOAD - AFTERNOON GROUP Assignment
• Select section Week 11 - Business Buyer Behavior

  Week 11 - Business Buyer Behavior

  • Select activity Read Kotler Chapter 6

    

    Read Kotler Chapter 6 Assignment
  • Select activity Week 11 - Business Markets and Buyer Behavior

    

    Week 11 - Business Markets and Buyer Behavior File PPTX
  • Select activity Week 11 - pdf version

    

    Week 11 - pdf version File PDF
  • Select activity Alstom - how I met the real Alstom

    

    Alstom - how I met the real Alstom URL
  • Select activity Alstom - mobility by nature

    

    Alstom - mobility by nature URL
  • Select activity Maersk

    

    Maersk URL
  • Select activity Maersk TikTok

    

    Maersk TikTok URL
• Select section WEEK 12 - Group Presentations

  WEEK 12 - Group Presentations

  • Select activity GROUP PRESENTATIONS SCHEDULE - WEEK 12 AND WEEK 13

    

    GROUP PRESENTATIONS SCHEDULE - WEEK 12 AND WEEK 13 File PPTX
  • Select activity TUESDAY MORNING GROUP - Group Work Upload - DEADLINE 2 DECEMBER AT 12:00

    

    TUESDAY MORNING GROUP - Group Work Upload - DEADLINE 2 DECEMBER AT 12:00 Assignment
  • Select activity TUESDAY AFTERNOON GROUP - Group Work Upload - DEADLINE 2 DECEMBER AT 12:00

    

    TUESDAY AFTERNOON GROUP - Group Work Upload - DEADLINE 2 DECEMBER AT 12:00 Assignment
• Select section Week 13 - Group Presentations

  Week 13 - Group Presentations
• Select section Week 14 - Revision Session Part 1

  Week 14 - Revision Session Part 1

  • Select activity Revision Chapters 1-5

    

    Revision Chapters 1-5 File PPTX
  • Select activity Revision Chapters 6-7

    

    Revision Chapters 6-7 File PPTX
• Select section Week 15 - Revision Session Part 2

  Week 15 - Revision Session Part 2

  • Select activity Revision Video Chapter 1-2

    

    Revision Video Chapter 1-2 File MP4
  • Select activity Revision Video Chapter 3

    

    Revision Video Chapter 3 File MP4
  • Select activity Revision Video Chapter 4

    

    Revision Video Chapter 4 File MP4
  • Select activity Revision Video Chapter 5

    

    Revision Video Chapter 5 File MP4
  • Select activity Revision Video Chapter 6

    

    Revision Video Chapter 6 File MP4
  • Select activity Revision Video Chapter 7

    

    Revision Video Chapter 7 File MP4
• Select section Week 16 - Final Exam

  Week 16 - Final Exam