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24_25 Marketing Principles 1 (Wehren)
Section outline
Select section General
General
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Select activity Syllabus Autumn 2024
Syllabus Autumn 2024
File
PDF
Select section Week 1 - Introduction to Marketing & Creating Customer Value
Week 1 - Introduction to Marketing & Creating Customer Value
Select activity Read Kotler Chapter 1
Read Kotler Chapter 1
Assignment
Select activity Week 1 - Introduction to Marketing and Course Setup
Week 1 - Introduction to Marketing and Course Setup
File
PPTX
Select activity Week 1 - Creating Customer Value
Week 1 - Creating Customer Value
File
PPTX
Select activity Dove "The Cost of Beauty"
Dove "The Cost of Beauty"
URL
Select activity Simon Sinek: Start with Why
Simon Sinek: Start with Why
URL
Select activity Tony's Chocaloney's Societal Marketing
Tony's Chocaloney's Societal Marketing
URL
Select activity Patagonia Buy Less, Demand More
Patagonia Buy Less, Demand More
URL
Select activity Apple Think Different (1997)
Apple Think Different (1997)
URL
Select activity Patagonia Worn Wear
Patagonia Worn Wear
URL
Select section Week 2 - Company & Marketing Strategy
Week 2 - Company & Marketing Strategy
Select activity Read Kotler Chapter 2
Read Kotler Chapter 2
Assignment
Select activity Week 2 - Strategic Planning & Introduction to Marketing Strategy and Mix
Week 2 - Strategic Planning & Introduction to Marketing Strategy and Mix
File
PPTX
Select activity Nike Black Lives Matter
Nike Black Lives Matter
URL
Select activity Bud Dylan Mulvaney partnership
Bud Dylan Mulvaney partnership
URL
Select activity Bud Backlash
Bud Backlash
URL
Select activity Tony's Chocolonely : a purpose-driven and profitable supply chain
Tony's Chocolonely : a purpose-driven and profitable supply chain
URL
Select activity Budweiser Whassuup
Budweiser Whassuup
URL
Select activity Nike: Don't Ask If Your Dreams Are Crazy
Nike: Don't Ask If Your Dreams Are Crazy
URL
Select section Week 3 - Analysing the Marketing Environment
Week 3 - Analysing the Marketing Environment
Select section Week 4 - Market Research & Customer Insights
Week 4 - Market Research & Customer Insights
Select section Week 5 - PRESENTATION SKILLS & HACKATHON PREP
Week 5 - PRESENTATION SKILLS & HACKATHON PREP
Select section Week 6 - INDEPENDENT STUDY WEEK
Week 6 - INDEPENDENT STUDY WEEK
Select section Week 7 - Hackathon Group Presentations
Week 7 - Hackathon Group Presentations
Select section Week 8 - Consumer Buyer Behaviour
Week 8 - Consumer Buyer Behaviour
Select section Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
Select section Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)
Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)
Select section Week 11 - Business Buyer Behavior
Week 11 - Business Buyer Behavior
Select section WEEK 12 - Group Presentations
WEEK 12 - Group Presentations
Select section Week 13 - Group Presentations
Week 13 - Group Presentations
Select section Week 14 - Revision Session Part 1
Week 14 - Revision Session Part 1
Select section Week 15 - Revision Session Part 2
Week 15 - Revision Session Part 2
Select section Week 16 - Final Exam
Week 16 - Final Exam