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Le centre e-learning de la HES-SO, il a été créé en 2004. Il propose aux professeur-e-s de la HES-SO un soutien actif pour les aider à enrichir leurs cours présentiels avec des solutions technologiques favorisant l'apprentissage.
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HES-SO Numérique
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24_25 Marketing Principles 1 (Wehren)
Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)
Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)
Section outline
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Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
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Week 11 - Business Buyer Behavior
Select activity Read Kotler Chapter 7
Read Kotler Chapter 7
Assignment
Select activity Week 10 - Marketing Strategy Part 2
Week 10 - Marketing Strategy Part 2
File
PPTX
Select activity Week 10 - pdf version
Week 10 - pdf version
File
PDF
Select activity Template for Case Study
Template for Case Study
File
PPTX
Select activity Case Study 1 Seyloo (Morning Group)
Case Study 1 Seyloo (Morning Group)
File
PPSX
Select activity Case Study 2: Treehouse (Afternoon Group)
Case Study 2: Treehouse (Afternoon Group)
File
PPTX
Select activity CASE STUDY UPLOAD - MORNING GROUP
CASE STUDY UPLOAD - MORNING GROUP
Assignment
Select activity CASE STUDY UPLOAD - AFTERNOON GROUP
CASE STUDY UPLOAD - AFTERNOON GROUP
Assignment
◄
Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
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Main course page
Week 1 - Introduction to Marketing & Creating Customer Value
Week 2 - Company & Marketing Strategy
Week 3 - Analysing the Marketing Environment
Week 4 - Market Research & Customer Insights
Week 5 - PRESENTATION SKILLS & HACKATHON PREP
Week 6 - INDEPENDENT STUDY WEEK
Week 7 - Hackathon Group Presentations
Week 8 - Consumer Buyer Behaviour
Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
Week 11 - Business Buyer Behavior
WEEK 12 - Group Presentations
Week 13 - Group Presentations
Week 14 - Revision Session Part 1
Week 15 - Revision Session Part 2
Week 16 - Final Exam
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Week 11 - Business Buyer Behavior