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HES-SO Numérique
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24_25 Marketing Principles 1 (Wehren)
Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
Section outline
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Week 8 - Consumer Buyer Behaviour
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Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)
Select activity TUESDAY MORNING GROUP - Submit your groups and company proposals here - DEADLINE 11 NOVEMBER 12:00
TUESDAY MORNING GROUP - Submit your groups and company proposals here - DEADLINE 11 NOVEMBER 12:00
Assignment
Select activity TUESDAY AFTERNOON GROUP - Submit your groups and company proposals here - DEADLINE 11 NOVEMBER 12:00
TUESDAY AFTERNOON GROUP - Submit your groups and company proposals here - DEADLINE 11 NOVEMBER 12:00
Assignment
Select activity Read Kotler Chapter 7
Read Kotler Chapter 7
Assignment
Select activity Week 9 - Marketing Strategy Part 1
Week 9 - Marketing Strategy Part 1
File
PPTX
Select activity Old Spice - Smell like a man
Old Spice - Smell like a man
URL
Select activity Nina Ricci Frangrance
Nina Ricci Frangrance
URL
Select activity Chanel - Coco Mademoiselle
Chanel - Coco Mademoiselle
URL
Select activity Week 9 - pdf version
Week 9 - pdf version
File
PDF
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Week 8 - Consumer Buyer Behaviour
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Main course page
Week 1 - Introduction to Marketing & Creating Customer Value
Week 2 - Company & Marketing Strategy
Week 3 - Analysing the Marketing Environment
Week 4 - Market Research & Customer Insights
Week 5 - PRESENTATION SKILLS & HACKATHON PREP
Week 6 - INDEPENDENT STUDY WEEK
Week 7 - Hackathon Group Presentations
Week 8 - Consumer Buyer Behaviour
Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)
Week 11 - Business Buyer Behavior
WEEK 12 - Group Presentations
Week 13 - Group Presentations
Week 14 - Revision Session Part 1
Week 15 - Revision Session Part 2
Week 16 - Final Exam
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Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)