Skip to main content
Cyberlearn
Le centre e-learning de la HES-SO, il a été créé en 2004. Il propose aux professeur-e-s de la HES-SO un soutien actif pour les aider à enrichir leurs cours présentiels avec des solutions technologiques favorisant l'apprentissage.
Side panel
AI
en
Deutsch (de)
Français (fr)
You are currently using guest access
Log in
Search courses
Search courses
Home
Support
CyberLearn
Archives
HES-SO Numérique
More
Home
Support
CyberLearn
Archives
HES-SO Numérique
Open course index
24_25 Marketing Principles 1 (Wehren)
Week 8 - Consumer Buyer Behaviour
Week 8 - Consumer Buyer Behaviour
Section outline
◄
Week 7 - Hackathon Group Presentations
►
Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
Select activity Read Kotler Chapter 5
Read Kotler Chapter 5
Assignment
Select activity Week 8 - Consumer Buyer Behavior
Week 8 - Consumer Buyer Behavior
File
PPTX
Select activity Week 8 - pdf version
Week 8 - pdf version
File
PDF
Select activity McDonalds Cultural Advertisement
McDonalds Cultural Advertisement
URL
Select activity Always "Like a girl"
Always "Like a girl"
URL
Select activity Toyota "mas que un auto"
Toyota "mas que un auto"
URL
Select activity Nike - Colin Kaepernik
Nike - Colin Kaepernik
URL
Select activity P&G - The Talk
P&G - The Talk
URL
Select activity Heineken - Open your world
Heineken - Open your world
URL
Select activity Harley Davidson - Inner Child
Harley Davidson - Inner Child
URL
Select activity Martin Lindström - Delving inside the customers mind
Martin Lindström - Delving inside the customers mind
URL
Select activity Sustainable Behavior Change
Sustainable Behavior Change
File
PDF
◄
Week 7 - Hackathon Group Presentations
Jump to...
Main course page
Week 1 - Introduction to Marketing & Creating Customer Value
Week 2 - Company & Marketing Strategy
Week 3 - Analysing the Marketing Environment
Week 4 - Market Research & Customer Insights
Week 5 - PRESENTATION SKILLS & HACKATHON PREP
Week 6 - INDEPENDENT STUDY WEEK
Week 7 - Hackathon Group Presentations
Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)
Week 11 - Business Buyer Behavior
WEEK 12 - Group Presentations
Week 13 - Group Presentations
Week 14 - Revision Session Part 1
Week 15 - Revision Session Part 2
Week 16 - Final Exam
►
Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)