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Le centre e-learning de la HES-SO, il a été créé en 2004. Il propose aux professeur-e-s de la HES-SO un soutien actif pour les aider à enrichir leurs cours présentiels avec des solutions technologiques favorisant l'apprentissage.
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24_25 Marketing Principles 1 (Wehren)
Week 5 - PRESENTATION SKILLS & HACKATHON PREP
Week 5 - PRESENTATION SKILLS & HACKATHON PREP
Section outline
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Week 4 - Market Research & Customer Insights
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Week 6 - INDEPENDENT STUDY WEEK
Select activity Read Kotler Appendix 1
Read Kotler Appendix 1
Assignment
Select activity Week 5 - Presentation Skills_pdf file
Week 5 - Presentation Skills_pdf file
PDF
Select activity Amy Cuddy TED Talk: Fake it till you make it
Amy Cuddy TED Talk: Fake it till you make it
URL
Select activity Infotheque Information
Infotheque Information
File
PDF
Select activity HEG VPN connection (to connect to Infothèque)
HEG VPN connection (to connect to Infothèque)
File
DOCX
Select activity Infothèque referencing guide
Infothèque referencing guide
URL
Select activity PowerPoint Storytelling
PowerPoint Storytelling
URL
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Week 4 - Market Research & Customer Insights
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Main course page
Week 1 - Introduction to Marketing & Creating Customer Value
Week 2 - Company & Marketing Strategy
Week 3 - Analysing the Marketing Environment
Week 4 - Market Research & Customer Insights
Week 6 - INDEPENDENT STUDY WEEK
Week 7 - Hackathon Group Presentations
Week 8 - Consumer Buyer Behaviour
Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)
Week 11 - Business Buyer Behavior
WEEK 12 - Group Presentations
Week 13 - Group Presentations
Week 14 - Revision Session Part 1
Week 15 - Revision Session Part 2
Week 16 - Final Exam
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Week 6 - INDEPENDENT STUDY WEEK