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Le centre e-learning de la HES-SO, il a été créé en 2004. Il propose aux professeur-e-s de la HES-SO un soutien actif pour les aider à enrichir leurs cours présentiels avec des solutions technologiques favorisant l'apprentissage.
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24_25 Marketing Principles 1 (Wehren)
Week 4 - Market Research & Customer Insights
Week 4 - Market Research & Customer Insights
Section outline
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Week 3 - Analysing the Marketing Environment
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Week 5 - PRESENTATION SKILLS & HACKATHON PREP
Select activity Read Kotler Chapter 4
Read Kotler Chapter 4
Assignment
Select activity Week 4 - Market Research and Customer Insights
Week 4 - Market Research and Customer Insights
File
PPTX
Select activity Submit groups for Hackathon
Submit groups for Hackathon
Group Management
Select activity Burger King Meltdown
Burger King Meltdown
URL
Select activity A/B Testing
A/B Testing
URL
Select activity Eye Tracking
Eye Tracking
URL
Select activity Unilever Market Research
Unilever Market Research
URL
Select activity Loreal Ad
Loreal Ad
URL
Select activity Week 4 - pdf version
Week 4 - pdf version
File
PDF
◄
Week 3 - Analysing the Marketing Environment
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Main course page
Week 1 - Introduction to Marketing & Creating Customer Value
Week 2 - Company & Marketing Strategy
Week 3 - Analysing the Marketing Environment
Week 5 - PRESENTATION SKILLS & HACKATHON PREP
Week 6 - INDEPENDENT STUDY WEEK
Week 7 - Hackathon Group Presentations
Week 8 - Consumer Buyer Behaviour
Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)
Week 11 - Business Buyer Behavior
WEEK 12 - Group Presentations
Week 13 - Group Presentations
Week 14 - Revision Session Part 1
Week 15 - Revision Session Part 2
Week 16 - Final Exam
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Week 5 - PRESENTATION SKILLS & HACKATHON PREP