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Le centre e-learning de la HES-SO, il a été créé en 2004. Il propose aux professeur-e-s de la HES-SO un soutien actif pour les aider à enrichir leurs cours présentiels avec des solutions technologiques favorisant l'apprentissage.
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24_25 Marketing Principles 1 (Wehren)
Week 3 - Analysing the Marketing Environment
Week 3 - Analysing the Marketing Environment
Section outline
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Week 2 - Company & Marketing Strategy
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Week 4 - Market Research & Customer Insights
Select activity Read Kotler Chapter 3
Read Kotler Chapter 3
Assignment
Select activity Week 3 - Analysing the Marketing Environment
Week 3 - Analysing the Marketing Environment
File
PPTX
Select activity Week 3 - pdf version
Week 3 - pdf version
File
PDF
Select activity Steve Jobs Marketing Video
Steve Jobs Marketing Video
URL
Select activity Nike Fathers Day
Nike Fathers Day
URL
Select activity iD Geneve
iD Geneve
URL
Select activity Sephora Virtual Artist App
Sephora Virtual Artist App
URL
Select activity Coca Cola Ramadan Commercial
Coca Cola Ramadan Commercial
URL
Select activity Coca Cola Christmas Commercial
Coca Cola Christmas Commercial
URL
Select activity Dollar Shave Club Launch Ad
Dollar Shave Club Launch Ad
URL
Select activity Dove: Beauty never gets old
Dove: Beauty never gets old
URL
◄
Week 2 - Company & Marketing Strategy
Jump to...
Main course page
Week 1 - Introduction to Marketing & Creating Customer Value
Week 2 - Company & Marketing Strategy
Week 4 - Market Research & Customer Insights
Week 5 - PRESENTATION SKILLS & HACKATHON PREP
Week 6 - INDEPENDENT STUDY WEEK
Week 7 - Hackathon Group Presentations
Week 8 - Consumer Buyer Behaviour
Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)
Week 11 - Business Buyer Behavior
WEEK 12 - Group Presentations
Week 13 - Group Presentations
Week 14 - Revision Session Part 1
Week 15 - Revision Session Part 2
Week 16 - Final Exam
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Week 4 - Market Research & Customer Insights