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24_25 Marketing Principles 1 (Wehren)
Week 2 - Company & Marketing Strategy
Week 2 - Company & Marketing Strategy
Section outline
◄
Week 1 - Introduction to Marketing & Creating Customer Value
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Week 3 - Analysing the Marketing Environment
Select activity Read Kotler Chapter 2
Read Kotler Chapter 2
Assignment
Select activity Week 2 - Strategic Planning & Introduction to Marketing Strategy and Mix
Week 2 - Strategic Planning & Introduction to Marketing Strategy and Mix
File
PPTX
Select activity Week 2 - pdf version
Week 2 - pdf version
File
PDF
Select activity Nike Black Lives Matter
Nike Black Lives Matter
URL
Select activity Bud Dylan Mulvaney partnership
Bud Dylan Mulvaney partnership
URL
Select activity Bud Backlash
Bud Backlash
URL
Select activity Tony's Chocolonely : a purpose-driven and profitable supply chain
Tony's Chocolonely : a purpose-driven and profitable supply chain
URL
Select activity Budweiser Whassuup
Budweiser Whassuup
URL
Select activity Nike: Don't Ask If Your Dreams Are Crazy
Nike: Don't Ask If Your Dreams Are Crazy
URL
◄
Week 1 - Introduction to Marketing & Creating Customer Value
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Main course page
Week 1 - Introduction to Marketing & Creating Customer Value
Week 3 - Analysing the Marketing Environment
Week 4 - Market Research & Customer Insights
Week 5 - PRESENTATION SKILLS & HACKATHON PREP
Week 6 - INDEPENDENT STUDY WEEK
Week 7 - Hackathon Group Presentations
Week 8 - Consumer Buyer Behaviour
Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)
Week 11 - Business Buyer Behavior
WEEK 12 - Group Presentations
Week 13 - Group Presentations
Week 14 - Revision Session Part 1
Week 15 - Revision Session Part 2
Week 16 - Final Exam
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Week 3 - Analysing the Marketing Environment