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Le centre e-learning de la HES-SO, il a été créé en 2004. Il propose aux professeur-e-s de la HES-SO un soutien actif pour les aider à enrichir leurs cours présentiels avec des solutions technologiques favorisant l'apprentissage.
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24_25 Marketing Principles 1 (Wehren)
Week 1 - Introduction to Marketing & Creating Customer Value
Week 1 - Introduction to Marketing & Creating Customer Value
Section outline
◄
General
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Week 2 - Company & Marketing Strategy
Select activity Read Kotler Chapter 1
Read Kotler Chapter 1
Assignment
Select activity Week 1 - Introduction to Marketing and Course Setup
Week 1 - Introduction to Marketing and Course Setup
File
PPTX
Select activity Week 1 - Creating Customer Value
Week 1 - Creating Customer Value
File
PPTX
Select activity Week 1 - pdf version
Week 1 - pdf version
File
PDF
Select activity Dove "The Cost of Beauty"
Dove "The Cost of Beauty"
URL
Select activity Simon Sinek: Start with Why
Simon Sinek: Start with Why
URL
Select activity Tony's Chocaloney's Societal Marketing
Tony's Chocaloney's Societal Marketing
URL
Select activity Patagonia Buy Less, Demand More
Patagonia Buy Less, Demand More
URL
Select activity Apple Think Different (1997)
Apple Think Different (1997)
URL
Select activity Patagonia Worn Wear
Patagonia Worn Wear
URL
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General
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Main course page
Week 2 - Company & Marketing Strategy
Week 3 - Analysing the Marketing Environment
Week 4 - Market Research & Customer Insights
Week 5 - PRESENTATION SKILLS & HACKATHON PREP
Week 6 - INDEPENDENT STUDY WEEK
Week 7 - Hackathon Group Presentations
Week 8 - Consumer Buyer Behaviour
Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)
Week 11 - Business Buyer Behavior
WEEK 12 - Group Presentations
Week 13 - Group Presentations
Week 14 - Revision Session Part 1
Week 15 - Revision Session Part 2
Week 16 - Final Exam
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Week 2 - Company & Marketing Strategy