Skip to main content
Cyberlearn
Le centre e-learning de la HES-SO, il a été créé en 2004. Il propose aux professeur-e-s de la HES-SO un soutien actif pour les aider à enrichir leurs cours présentiels avec des solutions technologiques favorisant l'apprentissage.
Side panel
AI
en
Deutsch (de)
Français (fr)
You are currently using guest access
Log in
Search courses
Search courses
Home
Support
CyberLearn
Archives
HES-SO Numérique
More
Home
Support
CyberLearn
Archives
HES-SO Numérique
Open course index
24_25 Marketing Principles 1 (Wehren)
General
General
Section outline
►
Week 1 - Introduction to Marketing & Creating Customer Value
Select section General
Select activity Hackathon Brief
Hackathon Brief
File
PDF
Select activity Syllabus Autumn 2024
Syllabus Autumn 2024
File
PDF
Select activity Group Project Outline
Group Project Outline
File
DOCX
Select activity Group Project Key Dates & Deadlines
Group Project Key Dates & Deadlines
File
PPTX
Jump to...
Main course page
Week 1 - Introduction to Marketing & Creating Customer Value
Week 2 - Company & Marketing Strategy
Week 3 - Analysing the Marketing Environment
Week 4 - Market Research & Customer Insights
Week 5 - PRESENTATION SKILLS & HACKATHON PREP
Week 6 - INDEPENDENT STUDY WEEK
Week 7 - Hackathon Group Presentations
Week 8 - Consumer Buyer Behaviour
Week 9 - Marketing Strategy Part 1 (Segmentation & Targeting)
Week 10 - Marketing Strategy Part 2 - (Positioning & Differentiation)
Week 11 - Business Buyer Behavior
WEEK 12 - Group Presentations
Week 13 - Group Presentations
Week 14 - Revision Session Part 1
Week 15 - Revision Session Part 2
Week 16 - Final Exam
►
Week 1 - Introduction to Marketing & Creating Customer Value