24-25_HES-SO_Management in the Age of AI

In today's data-driven world, Artificial Intelligence (AI) has emerged as a transformative force, improving industries processes and business operations. The capacity to effectively leverage the power of AI is recognized as a key skill for today's managers and leaders. As AI continues to transform industries and redefine competitive advantage, understanding how to utilize its potential is not optional anymore but essential. 

This course will provide you with both the theoretical knowledge and the practical skills required to navigate with AI. It is built with a dynamic mix of theory, real-world case studies, hands-on activities, and guest lectures from industry experts it is organized in 5 modules: 

  1. AI Foundations for Managers: Grasp core AI principles and their impact on various management functions like HR, Marketing, Finance, and Operations. 

  1. Leading with Regulation, Law, Ethic AI: Critically examine the regulation, law and ethical implications of AI deployment, learning best practices for promoting responsible AI leadership. 

  1. AI in Action: Explore how AI is transforming specific management areas, analyzing applications in recruitment, marketing campaigns, financial forecasting, and operational efficiency. 

  1. Strategic AI Integration: Develop frameworks to integrate AI into organizational decision-making, focusing on data analysis, insights generation, and maximizing business value. This will be demonstrated with presentations from market-leading data platforms. 

  1. Cultivating Innovation with AI: Enhance your leadership skills to foster a culture of innovation and collaboration. Learn strategies for managing AI projects and driving positive change through AI implementation.